Army Effort to Enlist Hispanics Draws Recruits, and Criticism

Lizette Alvarez
NY Times

As Sgt. First Class Gavino Barron, dressed in a crisp Army uniform, trawls the Wal-Mart here for recruits, past stacks of pillows and towers of detergent, he is zeroing-in on one of the Army's "special missions": to increase the number of Hispanic enlisted soldiers.

He approaches a couple of sheepish looking teenage boys in the automotive aisle and seamlessly slides into Spanish, letting loose his pitch: "Have you ever thought about joining the Army?" "Did you know you can get up to $40,000 in bonuses?" "I'm from Mexico, too. Michoacán."

In Denver and other cities where the Hispanic population is growing, recruiting Latinos has become one of the Army's top priorities. From 2001 to 2005, the number of Latino enlistments in the Army rose 26 percent, and in the military as a whole, the increase was 18 percent.

The increase comes at a time when the Army is struggling to recruit new soldiers and when the enlistment of African-Americans, a group particularly disillusioned with the war in Iraq, has dropped off sharply, to 14.5 percent from 22.3 percent over the past four years.

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